Google广告的两种形式

✔️ "Search Engine" : Search Engine Advertising is a type of paid advertising, also known as 'pay-per-click' advertising or PPC, that gets your business found on search engines. Search advertising is a great way to compete in the online space and directly target folks in your area who are using a search engine to look for your products or services.

搜索广告

搜索引擎广告是一种付费广告，也称为“每次点击付费”广告或PPC，可以在搜索引擎上找到您的商家。 搜索广告是在线空间竞争的好方法，并直接针对您所在地区使用搜索引擎查找您的产品或服务的人。

✔️ "Display Network" : digital display advertising is a way to grow your brand’s awareness online. "Display ads", also known as "banner ads", are shown to your target audience whenever they are surfing online, but not searching for your product or service.

展示广告

展示广告是一种在线提升品牌知名度的方法。 “展示广告”（也称为“横幅广告”）会在您在线上网时向您的目标受众展示，但不会搜索您的产品或服务。